Thinking
Massive Dynamic has over 10 years of experience in Design, Technology and Marketing. We take pride in delivering Intelligent Designs and Engaging Experiences for clients all over the World.
An International Bank aimed to overcome data-related organizational challenges and replace their existing data management system with a standardized, integrated customer data hub.
Avme built a flexible, scalable Master Data Management hub for integrating customer data across the banking group. We made customer master data more reliable, enabled accurate prospect identification, and centralized consent management and authorization.
Reliable customer master data: Avme developed an accurate, near real-time source of customer master data and related product information. We performed data cleansing and set up a Data Quality Firewall for the teller system and internet banking.
Consolidated data across the entire group: While the original master data solution was limited to 4 daughter companies, the Avme solution consolidated data and information across all group entities.
Prospect identification: Customer data was matched against a public registry to help ensure its accuracy. This registry included information such as customer and prospect names, relationships between companies, shareholder details, and more.
Centralized consent management and authorization was implemented for customer data, making it clear to all groups and departments which data could be legally used for which purposes.
Household and group identification was especially beneficial to the marketing department, enabling them to offer loans not only to individual people, but to households or other groups of customers as appropriate.
We performed massive online & batch integration to critical banking systems:
Daily Volumes